American Vintage offers a complete range of basic clothing with a chic and minimalist style. With a mid-range positioning , you can find jackets in stores for €150 and shirts for around €90.
Sometimes of acceptable quality considering the price (but very variable, and not necessarily increasing recently), the brand also suffers from fierce competition embodied by brands like Uniqlo (more focused on basics), Hast or Le Pantalon (more specialized and competitive).
The fabrics being particularly thin on tees and knits, the brand is clearly not recommended for lovers of forest walks, but is of great interest when temperatures rise.
Small downside: the knit tends to pill quite quickly , so we would therefore recommend turning to tees . American Vintage nevertheless offers interesting pieces that can easily be integrated into a wardrobe in progress in order to fulfill the role of basics.
Contrary to its name, American Vintage is a French brand born in 2005 in Marseille . Its founder Mickaël Azoulay, trained in fashion on the job, then decided to launch his own label inspired by urban cuts and the re-interpretation of basics.
Riding the wave of American brands arriving in Europe during this period (Abercrombie and Hollister in particular), American Vintage developed in France by standing out with its pieces that were impeccable in taste and of rather good quality.
Today the brand is established in many cities and focuses its collections on basics with light twists , designed in natural materials.
