By reproducing military jackets designed for intensive use, Alpha Industries offers solid and extremely practical clothing in everyday life.
A special mention is given to the M65 which, once adapted, constitutes a highly recommendable casual jacket.
Unfortunately, between advertising campaigns and “old-fashioned” production, import prices are not always the most attractive and certain competitors must be considered.
After the Second World War, while international tensions were at their highest (Korean War, Iron Curtain, etc.) the American army saw the renewal of its uniforms and equipment as an absolute necessity. It was in this context that Alpha Industries was born in 1959, a company specializing in the manufacture of high-quality military textiles.
Particularly helped by its initial contracts with the Department of Defense, the brand developed rapidly in the 1960s by winning tenders such as the legendary “M65” intended for infantry during the Vietnamese conflict.
This costly war accompanied by economic upheavals put an end to the golden age of American industry. From the beginning of the 1970s, Alpha Industries had to consider a civilian reconversion while the pacifist movement opened the way to “military fashion”. ”.
Today, Alpha Industries remains a preferred partner of many armed forces, but is also characterized by its highly developed fashion universe. Since the 1990s, it has begun its international expansion by banking on its vintage image.
Very fashionable in recent years, the MA-1 nylon bombers have become a best-seller for the brand, accompanied by the eternal M65 for urban use to which De Niro once gave his letters of nobility.
