The Best Men’s Jeans Brands: Our Selection

Choosing a good pair of jeans is above all a matter of fabric, fit, and how well they match their intended use. Some brands stand out for their work on denim, the quality of their materials, and their ability to create jeans that age beautifully and stand the test of time.

At Bonnegueule, we develop our own range of jeans using distinctive Italian and Japanese fabrics, offering different fits to suit a variety of body types and styles. But because there are many other interesting approaches to denim, we’re sharing here a selection of the best men’s jeans brands: starting with our own models, followed by an overview of well-established brands, organized by price range and overall approach.

Bonnegueule men’s jeans

Our jeans are made from Italian and Japanese fabrics known for their character and their ability to age beautifully. From raw selvedge denim to softer versions incorporating stretch, each model is designed to strike the right balance between structure, comfort, and long-term patina. The fits are carefully developed to suit different body types and uses, with a timeless approach to men’s denim.

OUR JEANS RANGE

Our approach to denim: durability and character-driven fabrics

FABRICS

It all starts with the fabric. We work with Italian and Japanese denims known for their texture, depth of indigo, and ability to develop a rich patina over time. Raw denim, selvedge, and softer fabrics incorporating stretch: each material is selected for real-life wear, structure, and how it evolves with use. The goal isn’t an immediate effect, but a pair of jeans that gains character as it ages.

THE EXPERIENCE

A pair of jeans is more than just a fit or a wash. We place great importance on explaining how it’s made, how it will evolve over time, and how to wear it day to day. Guides, in-store and online advice, and detailed product pages are all designed to help you choose your jeans with confidence and learn how to make them your own over time.

THE COMMUNITY

Our jeans also evolve thanks to your feedback. Fit adjustments, fabric choices, and construction details are often shaped by real-world wear and ongoing conversations with our community. This approach allows us to develop cohesive models, free from passing trends, and designed to last.

OUR COMMITMENTS

We make our jeans in Europe, working with partners we know well and support over the long term. We prioritize responsible materials, clear transparency around manufacturing, and continuous product improvement. Rather than multiplying styles, we focus on offering well-designed, thoughtfully made jeans built to support everyday life for the long haul.

Our curated selection of other noteworthy jeans brands

The world of denim is vast, and not all brands approach jeans in the same way. Some stand out for the quality of their fabrics, others for their fit, their work with selvedge denim, or a more or less vintage-inspired perspective.

Alongside our own models, we’ve put together a selection of brands that offer coherent, well-defined visions of denim, organized by price range. The goal of this selection is to give you clear reference points, helping you understand what you can realistically expect at each budget level.

Entry-Level

Under €120

In this price bracket, quality can vary quite a bit. Below €70–80, you can sometimes find jeans that are okay in terms of fit or wash, but they often use lighter, less structured fabrics that won’t always age well. As you get closer to €100–120, some brands offer more interesting denim, sometimes even honest-quality selvedge for the price.

Brands to know: Arket, Asphalte, Carhartt, COS, Le Pantalon, Loom, Octobre Éditions, The Unbranded Brand, Uniqlo.

Mid-range

€120 – €220

This is often the sweet spot for getting a really good pair of jeans. The fabrics are generally higher quality, frequently selvedge especially as you approach the €200 mark. Here you’ll find better-developed fits, more thoughtful details (like chain-stitched hems), and greater longevity.

Brands to explore: 1083, Asket, Atelier de Nîmes, Atelier Tuffery, Brut Clothing, Dao Davy, Edwin, Naked & Famous, Norse Projects, Nudie Jeans, SuitSupply.

High-End

Over €220

At this level, the focus on denim craftsmanship becomes central. The selvedge fabrics are often thicker and richer, sometimes dyed with natural indigo, with real attention paid to how they age. Construction details are more advanced, and the fits can be more distinctive, often inspired by vintage workwear.

Reference brands: 3sixteen, A Kind of Guise, Berg & Berg, Big John, Blue Blue Japan, Drake’s, Fullcount, Iron Heart, Japan Blue, Momotaro, ONI Denim, OrSlow, Phi Denim, Resolute, Rogue Territory, Studio d’Artisan, Superstitch.

Finding a Pair of Jeans Secondhand

If you’re looking for quality jeans at a more accessible price, secondhand can be an excellent option. On Bonnegueule Second Hand, we resell carefully inspected pieces from previous collections or customer returns. It’s a simple way to find a well-made, thoughtfully designed pair of jeans, while also extending the lifespan of clothing.

Men’s Jean Outfit Inspirations

Our tips for choosing the right pair of jeans

Our advice helps you better understand modern fits, designed to suit all body types, and make a lasting choice that truly fits your everyday life.

The appropriate fabric

Weight, rigidity, durability.

See the video

The right fit

The one that will suit your body shape.

See the video

The selvedge question

Is it really worth the price?

Read the article

Frequently Asked Questions About Men’s Jeans

How can you recognize a quality pair of jeans?
High-quality materials, clean and even stitching, sturdy buttons, and carefully finished details are all key indicators of a well-made pair of jeans, one that will earn a lasting place in your wardrobe.

What is selvedge denim, and why is it so sought after?
Selvedge denim is woven on traditional shuttle looms, resulting in a denser, more consistent fabric. Highly valued by denim purists, it represents a balance between tradition and modernity and is often found in high-end jeans designed to age with character. At Bonnegueule, selvedge sits at the heart of our denim collection.

Raw denim or washed denim?
Raw denim hasn’t undergone any washing or fading treatments before being worn. It develops its patina gradually over time, whereas pre-washed denim offers an immediate look but evolves less. Washing techniques allow a style, color, and finish to be set from the start, ultimately, denim enthusiasts choose based on personal preference.

Is denim just like any other pair of pants?
Originally designed as workwear, jeans have long since moved beyond that role to become a staple of the men’s wardrobe. Today, they can lean classic, be worn casually, or fit into more dressed-up settings, while still remaining a category of their own.

What is the history of jeans, and why does it still influence modern fits?
The first jeans were designed as work garments: durable, practical, and comfortable. These original constraints shaped simple, functional fits that are still visible today. From the street to the runway, this heritage continues to influence how brands design jeans, blending tradition with contemporary innovation. This is how we see modern jeans emerge, with more original fabrics that reinterpret the historical codes of denim through a modern lens.

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