This launch is the blink of an eye.
A nod to iconic pieces of the past that haven't aged a bit. Safe wardrobe values that we explore while respecting what, for us, makes them attractive.
The new products arrive this Saturday, February 20 and here is the list:
- Ripstop cotton cargo pants . For this version, we go back to the sources
ATHE pair of BonneGueule sneakers . Our project inspired by 80s sneakers, in limited edition- Two organic cotton hoodies . Authentic with some nostalgic details
- A double-breasted Italian leather jacket . Accompanied by the new life that begins with
Today, we conclude the presentations with our very latest leather jacket , in 100 copies.
Good reading !
I was waiting for this piece! After several months of prototyping and questions in the lives, it has come time to present our latest leather jacket, available in 100 pieces.
I couldn't wait to present this piece to you (a lot of pressure on this launch) and I'm relieved (and very happy) that it's finally coming to fruition!
This type of jacket is not afraid of pants and a wool sweater, quite the contrary! BonneGueule jacket, sweater and pants .
Why this leather jacket from BonneGueule?
Because it’s great class! Seriously !
A few years ago, in 2014, I was shopping with Geoffrey. We are in a store in Paris. As he picks up a leather jacket, he strongly encourages me to try a double-breasted jacket, with that asymmetrical zipper.
At the time, I refuse, telling him that I have never worn one and that I don't particularly like rock music (hello clichés).
But Geoffrey insists, and I end up trying this jacket.
And there something is happening.
I had actually never imagined myself in this type of room, but I really liked how this leather jacket took me somewhere else. So I bought it that day.
Lesson learned: Just because you've never done something doesn't mean you should be told you shouldn't do it.
The outcome? Over the years, this leather jacket has been one of the pieces I've most enjoyed wearing in my wardrobe (and it's by far the piece I've received the most compliments on).
And that's what I want to convey today with this "double-breasted" jacket: to give you a taste of the very particular (and so easy to wear!) aura of this piece which, in the end, has nothing to do with it. intimidating.
Because for me, whether with a sweater, a sweatshirt, a shirt, an overshirt, everything is possible with this piece. It's a piece compatible with 90% of your existing casual wardrobe , I'm betting on it!
This jacket easily finds its place even with something as casual as a hoodie. When I tell you it goes with everything!
I also find it one of the pieces with the strongest imagination in the history of men's clothing. For me, BonneGueule really needed to look into this piece, with our usual quality standards.
You understood, I really wanted to pay homage to this piece which has its place next to our chambray shirts, our sweatshirts or even our turtlenecks and our joggers.
Regarding the history of this piece, which begins in 1928, Jordan has already covered it in his (excellent) episode of VIRAL:
You will understand why this piece symbolizes the pinnacle of design through functionality with, obviously, the obligatory passage on Marlo Brando and the film which popularized this piece.
After the “why” of this jacket, let’s see the “how”. And we start with the most important: leather.
Beautiful Italian leather
The know-how of Italian tanneries in action
Identity card of our leather
- Origin of the veal: Denmark / Austria
- Thickness: 0.9 mm
- Tanning in Italy
There is nothing more difficult than capturing all the grain of black leather in photos!
On this type of piece you can imagine that the choice of leather is decisive. Even more so on black leather, which must be impeccable.
What I didn't want:
- leather that is too thin (feeling fragile)
- too shiny leather (too “bling”)
- leather that is too smooth, too “clean” (I like the rough edges of leather)
Knowing that this is a piece intended to be worn over several years, I really wanted leather that could develop a patina over time. And above all, I wanted leather with character, with grain.
This “vintage” aspect, slightly textured, really interested me.
We therefore chose this calfskin from a family-run Italian tannery, which has existed for over 30 years, in Veneto.
It's a tannery that does a lot of things to be as clean as possible. It thus has a score of 85% in the LWG certification, for “Leather Work Group”. Yes, it's exactly the same certification as the white sneakers from this launch !
The LWG is the largest global association that certifies good practices in tanneries. Certification concerns: water consumption and recycling, energy consumption, chemicals used, degree of traceability, machine noise, etc.
This leather has a slightly vintage look that I really liked, with a very slight shine. The goal was to keep a "raw" and authentic appearance, because I don't like overly corrected leather.
Obviously, the appearance of the leather will change with weeks, months, and years of wear. It's like jeans, it will have a unique patina. My greatest pride would be if you gave this leather jacket to your son, in 20 years, and it is even more beautiful than when you bought it.
A modern cut
I wanted to breathe a breath of modernity. I hate leather jackets that are too baggy and oversized, and I'm one of those who think that a leather jacket should enhance a silhouette, not drown it.
Above all, I wanted a CLEAN shoulder, which follows the build well, and above all not a drooping shoulder (I hate that on leather jackets).
There you go, this is a leather jacket shoulder that I like. BonneGueule jacket, sweatshirt and jeans .
And here, I would like to thank our Bulgarian workshop, because its extensive experience in manufacturing leather jackets for major luxury brands — which are also very demanding in terms of cut — has proven to be very valuable.
When I tried the prototype, in size L, I was very satisfied. The workshop clearly understood what I wanted, this cut with a very “luxury” feeling and an impeccable shoulder.
The finishes of this jacket
Metalwork and practical details
The asymmetrical zip
This is the most marked visual element: the zip is offset to one side. This helped prevent the wind from penetrating the jacket while riding a motorcycle.
It is the asymmetrical zip which gives this very particular effect when this jacket is open. BonneGueule jacket, sweatshirt and jeans .
Here, we added a double zip, because it allows you to play with it visually and I find it more practical when you sit down.
On the zip side, it's YKK's high-end line: the famous Excella range, in matt silver.
The charm of the metal zip…
Snap buttons on the collar and lapels
This is a characteristic of this type of jacket: the lapels and the points of the collar have snap buttons. This was used to keep them flat on the motorcycle if the biker did not want to turn up his collar, to be able to wear a large scarf for example.
Use them as you feel. Some only clip the lapels, but not the collar tips. For others it's the opposite. Still others also like to keep the collar tips AND lapels untied. Personally, sometimes I clip everything, sometimes nothing, it really depends on the mood!
Multiple zippered pockets
There are three exterior zipped pockets:
- two hand pockets
- a chest pocket
The latter is very useful and its inclined shape allows you to easily slide in a whole bunch of personal belongings and secure them well with the zip.
Inside, there are two beautiful zipped pockets, again to completely secure what you are going to put inside.
We pushed the manufacturing to have even more durability, by placing these internal pockets in a piece of leather. This avoids having internal pockets which cause the lining to crack over time. In fact, the tension is distributed across the leather, which is much more resistant than a fabric lining.
Zippered sleeves
Another signature of this type of jacket in the "biker" universe: there is a gusset at the cuffs that can be released using a zip. It allows you to be more comfortable with a glove, or simply to widen the sleeve opening if you are a little hot and want to circulate air.
Bending tabs
If you want an even more fitted look, you can tighten the jacket on each side. Here too, it is a detail which served to have the jacket as snug as possible while riding, to prevent air from rushing inside.
A cupro lining
More premium than viscose, it is a more breathable lining with a more premium look.
Shoulder gussets
You must have noticed it in the photos: the shoulders have a gusset at the back. Basically, it was to have more comfort when holding a handlebar, and it's a feature with a visual that I really like. Indeed, I find it more comfortable than a classic construction.
You will note that I chose to omit certain elements that are found on the majority of this type of jacket. So, there is no:
- epaulettes, because I wanted a modern and very clear shoulder line,
- of belt, because even if it looks very pretty on Instagram, I find that on a daily basis it is frankly painful,
- "D" shaped pocket on the left side, as this simply eliminates the left hand rest pocket
What to wear this jacket with?
WITH ALL !
(well I'm exaggerating, maybe not with a blazer).
All joking aside, this kind of double-breasted leather jacket is your friend! And you will see that it fits very easily into a number of casual outfits: sweatshirt, jeans, casual shirts, but also wool pants or sweater, it is a piece whose "all-terrain" side is incredibly underestimated.
Before showing you the outfits from this shoot, I remind you that Jordan did an entire episode on the possible outfits with this type of jacket:
With cargo pants and a hoodie
This is the flagship silhouette of this launch, with very visual pieces for a timeless and very casual outfit.
BonneGueule jacket, hoodie, pants and sneakers. These are the clothes that are coming out this weekend.
With a turtleneck and wool pants
I will never repeat it: this type of jacket likes wool clothes, don't deprive yourself of wearing it with your most beautiful knits.
Here, the burgundy sweater makes its little impact with its touch of color.
With a denim shirt
One of the outfits that comes to mind first, as the denim shirt is in the same spirit as this leather jacket, in terms of casualness and potential for patina over time.
Note how the wool of the pants brings variety to the textures.
With a sweatshirt and bleached jeans
Obviously, the sweatshirt is probably the most obvious item of clothing to wear with this leather jacket (at least that's what I do most often with this type of jacket).
BonneGueule jacket, sweatshirt and jeans .
BonneGueule jacket, sweatshirt and jeans .
Based on Jordan's idea, if you close the jacket all the way up, you get an even more visual effect. Reserve for those who like to have fun with this kind of piece. BonneGueule jacket, sweatshirt and jeans .
At what temperatures can I wear this piece?
Reminder: leather is an insulating and breathable material. You can therefore wear it for most of the year , with an “optimal zone” between 10°C and 20°C. And you can still gain a few degrees if it's colder by putting a wool sweater underneath.
Concerning myself, I have sometimes worn a leather jacket at 25°C, with a simple t-shirt or a light shirt underneath, and that is fine, especially at the end of the afternoon and the temperatures are getting ready. to come back down in the evening.
The size guide
What about the price of this part?
Well, it’s not complicated, it’s “luxury” quality, because they are the same suppliers as the luxury brands:
- the Italian tannery also supplies a very large Italian luxury brand recognized for its leather items. If you decide to buy a leather jacket there, it will cost you €3500,
- The Bulgarian workshop is very renowned for its care and meticulousness and manufactures for several brands on Avenue Montaigne known for their leather jackets, which cost between €2,500 and €3,500.
But if you followed the launch of our shearling jacket, and the one in deer leather, you know that with this type of very "premium" product, we strive to make them as accessible as possible in terms of quality.
This leather jacket will therefore be under €900 for a quality equivalent to what you could find 3 to 5 times more expensive among luxury brands.
As I have learned during these years of creating clothing, you cannot cheat on the leather, nor on the quality of construction.
Please note, I also remind you that there are only 100 pieces , because this piece represents a big commitment for us.
How to get our new parts?
Visit our e-shop or discover our new products 👉 here .
And to not miss anything about this launch and future ones, register here:
