This launch is a wink.
A nod to iconic pieces from the past that haven't aged a day. Sure values of the wardrobe that we explore while respecting what, for us, makes them attractive.
The new features are coming this Saturday, February 20th and here is the list:
- Cargo pants in ripstop cotton. For this version, we go back to basics
Apair of BonneGueule sneakers . Our project inspired by 80s sneakers, in limited edition- Two organic cotton hoodies . Authentic with some nostalgic details
- A double-breasted jacket in Italian leather. Accompanied by the new life that begins with
Today, we continue the presentations with our two hoodies. Michel tells you about them.
Happy reading!
A hoodie, but for what purpose?
For the style, Manu. For the style
I have a confession to make.
I've been interested in clothes for 6 years, much more than I should be, and I love it.
However, I only became interested in the hoodie 1 year ago. It was to tell you its story. Since then, I have tried it . Today, I wear them at least twice a week and I'll tell you why.
Now, you might be thinking: "I came to see the new hoodie and he's telling me his life story." Well, yes, I'm the one writing. If I want to write green unicorn, I can. In fact, it's done.
More seriously, explaining why I like this piece is explaining the interest of having a hoodie in your wardrobe. It is also making you understand why Benoît and our product team decided to offer a simple and effective version.
Instant behind the scenes: we struggled to get the compliant prototype of the Bordeaux in time for the main shooting. So we shot it separately with Gaëtan, reader and member of the BonneGueule community to whom we send our regards!
I like the hoodie for the cool it gives off. Given the stylistic universes that have marked it , it is a casual garment by nature. Wearing it is showing that you are at home wherever you are.
I think its hood adds a plus. I like how it sits on the collar of a coat or jacket for example. It gives an interesting layering. Look here:
I think this outfit, put together by Jordan, who we kiss, illustrates my point well.
Imagine it with a sweatshirt. That would be great too, but it would lack that dose of cool that the hood injects.
This is why I love hoodies. This is why I like to overdo them. And this is why I am so happy to present this one to you.
Simple and accessible
We review our classics
It's Tuesday, 3pm, I'm at home and I'm waiting for the product team to appear on the pixels of my screen.
The product team is Julien, Charlotte, Sarah and Emilie. They work on our clothes and they have 5 to show us. This is the capsule we are presenting to you this week.
My mission is to explain to you their intentions behind each piece, share the details, the choices and their why. It is also the opportunity to pass on a piece of their expertise to you. That is my favorite part.
Julien, our collection manager, shows the hoodie. He tells everything and I hammer away at my keyboard because he speaks quickly, the gentleman.
The idea is simple: to develop a more classic hoodie, more purist in its details and more accessible. than the previous ones.
As a reminder, last year, we offered you one in an atypical Japanese material and then another with technical insulation.
Many of you appreciate our basics at lower prices, like our Alberto jeans and our Axel chinos . So we're trying the approach on this category too. The challenge: choosing the right compromises to contain the price, in particular by looking for the material less far away and at the same time, finding one that's worth it.
The following week, I go to the office to see the beast. To describe it to you, it's still better. Here's what I saw (and touched).
Original part
No purists were harmed during the editing process.
This time, it was not the material that caught my attention first, but rather the details.
First, there are the flatlock seams at the shoulders, collar and sleeves.
Flatlock is a stitch that allows you to assemble two completely flat pieces. You see a lot of it on old American sweatshirts. Like the hoodie, this stitch comes from sportswear. It avoided excess thickness on the inside and therefore friction during exercise.
I also find the relaxed aesthetic of these seams in the cords. : they are flat and without tips.
The retro spirit that these details embody together speaks to me a lot.
Since I geek out on finishes, I'll take this opportunity to tell you that the ribs are 98% cotton and 2% elastane, with a weight of 330g/m2.
Let's move on to the subject?
Heavyweight category
An easy but true title
GoodGueule Jogger .
It's not just the seams that are reminiscent of old American hoodies. The material is reminiscent of them too.
It is a very thick fleece: 560gr/m2 for those in the know. For comparison, our blue Dream sweatshirt actually 370.
When I pick it up, I feel the weight. When I put it on, I feel that it has some hold.
When I turn it over, I see that it is a French terry.
Aha! You don't know what French terry is?
See the little curls on the back of most hoodies and sweatshirts?
Sometimes they are scraped. Sometimes they are left as is. In the second case, we call it a French Terry finish. There you have it.
Originally, these loops were there to make the interior softer, to keep warm and to absorb the sweat of athletes. It was a bit like a towel.
Let's not lie to each other, you won't go jogging with it. But when you get out of your Jacuzzi, it could be useful. And if you don't have a Jacuzzi, I can't help you.
By the way, it's organic
With a label that does things well
It is a 100% GOTS certified organic cotton. This means that several criteria are verified on audit and on several stages of transformation: respect for the environment, traceability of raw materials, consumer health, wage levels, regularity of employment, etc.
The cotton comes from Tanzania, it is then spun in Turkey and then knitted in Portugal at our new manufacturer Lurdes Sampaio, before final assembly in our usual workshop also located in Portugal.
Lurdes Sampaio is a company founded in 1990. In the price range that Benoît and Julien have set themselves to remain affordable, they make very good jerseys with a softer hand than other manufacturers approached. They are also Oeko Tex and Global Recycled Standard certified. That necessarily plays into the balance.
Finally, let's talk about colors.
Two colors, two paths
Without a dilemma, it wouldn't be funny. Would it?
A gray version, yarn dyed. That is to say that the yarns are dyed before knitting. This allows in particular this mottled effect which, once again, recalls the sporting origins of the piece.
I like the fact that it embraces this universe. It makes me want to wear it with straight-leg faded jeans to continue this nostalgia and running shoes to emphasize the sportswear reference. Jordan, under his stylist hat, emphasizes it rather with our new sneakers inspired by those of the basketball players of the 80s. Obviously, I also approve.
With the second outfit I already told you about above, he shows you that you can also free yourself from the first degree approach of a gray hoodie. He mixes it with more distant universes: a workwear overshirt as well as cargo pants that give a nod to tailoring and another to military clothing.
BonneGueule sneakers available this Saturday, February 20. BonneGueule hat, overshirt, cargo pants and socks.
Same exercise with a perfecto and a more insistent nod to the army, in olive cotton:
BonneGueule perfecto, cargo and sneakers available this Saturday, February 20. BonneGueule socks .
The burgundy is piece-dyed.
That is to say, the hoodie is assembled and then dipped in dye. It is an effective method to be able to offer you different colors and it promises small nuances at the level of the seams that appear over time. Some like it, others don't. I think it shows that the garment lives and that it takes a step further towards the vintage aesthetic searched here.
If you're torn between the two, you can start with a gray hoodie in your wardrobe. It's a versatile base to start with. It's the natural order of things.
Once you have a gray in your pocket , you can spice up your game with a burgundy for outfits with interesting palettes. Try it with taupe and navy for example. Let me know what you think.
BonneGueule coat, jogging pants and sneakers.
Of course, there is also the eternal combination of burgundy and black that will always work:
BonneGueule Perfecto available this Saturday, February 20. BonneGueule jogging pants and t-shirt .
Or you can just not care. Take your courage and your madness in both hands, drop everything, sell your house, dump your partner, shout “YOLO” very loudly and live life to the fullest starting with a burgundy hoodie. Your destiny is yours.
Whatever your choice, I'm glad to have presented this piece to you and I hope you liked it as much as I did. Besides, I want to know. Tell me in the comments!
PS: As promised above and as I already know that you are a nice person, I reveal to you the price at which we can offer it to you. It will be 100€.
Since the material is denser and more compact, it will move much less in the wash than a Japanese material. That's why we made it slightly longer than our Niko hoodie from last year.
Tip #1: Find all our size advice at the bottom of the page in the “Choosing size & care” section.
Tip #2: Measure a garment flat (with a tape measure) and compare the measurements with our table.
| Measure (in cm) |
has. Shoulder to shoulder |
b. Chest |
c. Sleeve length |
d. Total length |
|---|---|---|---|---|
| XS | 40 | 48 | 65 | 64 |
| S | 41.5 | 50.5 | 66 | 65.5 |
| M | 43 | 53 | 67 | 67 |
| L | 44.5 | 55.5 | 68 | 68.5 |
| XL | 46 | 58 | 69 | 70 |
| XXL | 47.5 | 60.5 | 70 | 71.5 |
Our clothes come from artisan workshops, measurements may vary very slightly.
How to get our new parts?
Visit our e-shop or discover our new products 👉 here .
