#1: Drawing inspiration from the most elegant
Our journey begins in the 1920s with Edward VIII, the Prince of Wales, known for his undeniable presence. He popularized the double-breasted jacket (and the checkered pattern that would eventually bear his title). Before that, it was a sports jacket for military men, derived from the peacoat, which could be buttoned to the right or left depending on the direction of the wind.
The story continues in Hollywood with impeccably dressed men like Humphrey Bogart in Casablanca (1942), Cary Grant in North by Northwest (1959), and Richard Gere in Armani in American Gigolo (1980). Each of them reinforced our belief: no garment adds more charisma than a double-breasted jacket. Its standout aesthetic sets you apart, its majestic shape enhances your silhouette, and it gives you a strong sense of confidence.
At the top of the podium (apologies to the others): Colin Firth in Kinsman (2015), the epitome of tailored elegance that our product team aimed for. And since neither you nor we are secret agents of the royal court, we needed…