Details & finishes

#1: Drawing inspiration from the most elegant

Our journey begins in the 1920s with Edward VIII, the Prince of Wales, known for his undeniable presence. He popularized the double-breasted jacket (and the checkered pattern that would eventually bear his title). Before that, it was a sports jacket for military men, derived from the peacoat, which could be buttoned to the right or left depending on the direction of the wind.

The story continues in Hollywood with impeccably dressed men like Humphrey Bogart in Casablanca (1942), Cary Grant in North by Northwest (1959), and Richard Gere in Armani in American Gigolo (1980). Each of them reinforced our belief: no garment adds more charisma than a double-breasted jacket. Its standout aesthetic sets you apart, its majestic shape enhances your silhouette, and it gives you a strong sense of confidence.

At the top of the podium (apologies to the others): Colin Firth in Kinsman (2015), the epitome of tailored elegance that our product team aimed for. And since neither you nor we are secret agents of the royal court, we needed…

#2: Creating an authentic shape (but not too much)

A jacket that gives you the presence of a gentleman? Yes. A costume? No. It needs to be something you can wear daily and easily mix and match, balancing elegance and casualness. So, we took inspiration from the classic double-breasted jackets of the past while staying contemporary to develop, from scratch, our vision of a timeless double-breasted jacket:

  • A straight cut, very slightly tailored at the waist to subtly suggest your silhouette (and leave room for a sweater underneath),
  • A 12cm wide lapel, neither too wide nor too thin (with all due respect and admiration for Hedi),
  • Flap pockets, relaxed and typical of double-breasted jackets,
  • Just the right amount of structure at the shoulders to give presence without looking too stiff,
  • A traditional length that fully covers the seat (non-negotiable).

#3: Modernizing it with a beautiful fabric

What is a handsome man in a double-breasted jacket without a beautiful fabric?

This fabric isn’t just beautiful. We chose it because it brings a more contemporary touch to the iconic Prince of Wales check, without losing the characteristic elegance it brings to the double-breasted jacket. It makes it less formal and easier to wear today.

The richness of the fabric lies in its texture, thanks to a unique composition: 48% virgin wool for an impeccable drape, 40% cotton for a more casual feel, 10% linen for added texture, and 2% elastane for comfort. We had never seen such a fiber blend before. So we tip our hat to the century-old Italian house Guabello for their weaving expertise (200 candles and counting).

By bringing your eye closer to the fabric, you'll notice delightful little irregularities that come from the linen. A real treat.