Let's take stock of our different contents...
There are our written articles that you know well, which aim to give you solid (and timeless) advice in your clothing choices, while making you have a pleasant time. But we wanted to have something shorter and more impactful, in line with the growth of YouTube...
We therefore launched the “Le Bon Look” format, where we give you lots of video advice.
With several tens of thousands of views one year after the launch of our channel, the results are very positive. Thank you !
That said, an episode takes a long time to write, shoot and edit. Besides that, Rafik, Luca and I wanted to share our thoughts with you spontaneously, without spending ten hours writing an article...
So we came up with the idea of the audio podcast! And it was received beyond my expectations. Quick and easy to register, this allows us to deliver maximum value in 20 minutes. But I still wanted to express myself differently...
It's always the same problem: I constantly have a whole bunch of personal thoughts to share with you, but which don't necessarily justify a written article. This is where Luca, our internal YouTube guru, suggested that I create a small format with simple and effective editing, where I am in front of the camera and where I talk... about clothes that fascinate me!
It’s the heart that speaks, it’s Benoit who speaks!
Let's talk clothes!
For this first episode, I wanted to talk about techwear but from a particular angle: French brands of this style.
If Acronym, Arc'téryx Veilance or Outlier (respectively German, Canadian and American brands) shine throughout the world with their approach to techwear, I note with pleasure that there are urban techwear brands from our region, and This is what we are going to discover in this episode.
And what’s next?
I have not yet written or shot the next episodes because I am waiting for your feedback to do so. Therefore, let go in the comments, including (and above all) to say good things about it :).
Performing well on video has been a challenge for me for several years. Not having the facilities of Luca, I have a much slower progression curve, but I feel that I am improving shoot after shoot.
And the best indicator in my opinion is that I really enjoyed talking to you about French brands and techwear.
Can’t wait to start the next shoot!
