Veja offers a wide range of shoes (mainly sneakers), bags and some accessories.
The “Eslar” model remains the legendary piece of the brand, the one that made its reputation as much as its history.
More streetwear, the Holiday and V-10 models prove to be excellent alternatives to products from Anglo-Saxon brands.
However, defects in the design of the soles and on the most daring models demonstrate the difficulty Veja has in offering optimal value for money and innovating on production methods at the same time.
That said, the quality of the product remains acceptable and is not the primary concern of the brand which prefers to highlight the hundreds of agricultural jobs it creates and its support for numerous associations.
Buying Veja means not only being part of a story, but also voting for fair trade.
Founded in 2004 , Veja is a human adventure before being an entrepreneurial epic.
Launched by two friends who graduated from HEC and Paris-Dauphine, the project aims to reconcile a clothing approach and fair trade .
Helped by humanitarian associations in Brazil, the designers initially produced a small number of sneakers made from local materials, notably rubber and leather.
Success came quickly: in 2006, Veja collaborated with Agnes. B. Four years later, the founders opened their “Centre Commercial” store next to Place de la République.
In just a few years, Veja has become a major figure in the world of sustainable development , a symbol of possible complementarity between the know-how of developing countries and Western fashion.
The impact of this success continues to fascinate, if not to inspire other brands such as Sawa or Apolis.
Today, Veja carries her project with undiminished passion, regularly partnering with artists, filmmakers and journalists in order to raise public awareness about the impact of its consumption choices .
Where many brands sprinkle their actions with green washing , or have zero impacts on the environment and their production chain ("plant a tree in France"), Veja develops its own sourcing and workshops in Brazil by recycling waste or by purchasing renewable raw materials at a fair price.
At the same time, the company is developing and increasing collaborations with various labels: most recently Bleu de Paname.
