The brand is positioned in a high-end segment justified by its very traditional approach and its productive device which is slower than modern machines. Like Velva Sheen or Fortela, Merz. B Schwanen is distinguished by consistent quality, an innovative and perfectionist approach.
Limiting its range to a relatively limited number of pieces , the label gives itself the means to fully push the design of its products.
Addressed to a demanding customer or lover of heritage clothing, Merz. B Schwanen cannot compete on price with the giants of modern ready-to-wear. The brand nonetheless remains an option to seriously consider in order to personalize your look without neglecting quality.
At a time when many brands rely on their century-old name to justify abusive prices and questionable manufacturing quality, the German label Merz B. Schwanen is truly an exception.
Coming across an old shirt dating from 1911, designer Peter Plotnicki was immediately won over by its manufacturing quality, its impressive details and its absence of side seams, signs of great know-how.
During his research, he discovered the origin of this vintage jewel: Merz. From a forgotten brand reduced to a small structure, Peter managed to set up a label specializing in the rehabilitation of period manufacturing methods. The brand mainly produces t-shirts, polo shirts and knitwear in thick cotton.
Based on exclusively German manufacturing, the company is today widely recognized for its exemplary work from both an aesthetic and practical point of view. With their resolutely vintage look, Merz products will delight admirers of Brando or Dean as much as men looking for quality and durable basics.
