Loom is a discreet brand. It’s an accepted choice: the brand chooses not to do any advertising and does not have sales either.
Likewise, it develops at its own pace, releasing only a few products per year. The current collection is tight and does not include jeans, for example.
The products offered are basic : beige chinos, blue sweater, white shirt, gray sweatshirt.
But that’s not a bad thing, far from it.
The clothes are of good quality, in natural materials (cotton, wool, leather) and certified (GOTS or OEKO-TEX cotton, RWS wool).
The confection is mainly Portuguese and a little French.
Prices are competitive. Count on €25 for a t-shirt, €50/60 for a shirt and €70 for chinos for example.
Finally, let us note the brand's educational approach which explains its products in detail on its blog "la mode à l'envers".
Ultimately, we recommend Loom for good basics.
Loom is a French ready-to-wear brand.
Year of creation : 2016
Founders : Julia Faure and Guillaume Declair
Offer : a narrow collection of clothing in a casual style: t-shirts, sweaters, polo shirts, chinos, sneakers, etc.
Distribution : online on its eshop as well as at two distributors: l'Exception in Paris and We Dress Fair, in Lyon
