In Corio is an “accessible” mid-range shoe brand (€250-300), focused more on a classic, dressy style.
The point that the brand wants to differentiate itself from its competition is its work on comfort, which is at the heart of the concept.
In Corio claims to rework the construction of a Blake shoe to make it more comfortable from the first wear, considering that the comfort of shoes is one of the main obstacles to purchasing for many men, who nevertheless need to have the well-shod feet at work.