As with the majority of consumer ready-to-wear brands, you should always check the quality of the desired piece and systematically try it on (you will have to try a lot to find just one passable one). The cuts and fit of the materials differ significantly from one garment to another.
At H&M you will find decent basics, a few inexpensive accessories and one or two nice pieces, but don't expect quality, and even less durable. On the other hand, the prices are unbeatable, reflecting a production that is generally unethical and without concern for quality.
Also pay attention to the brand's marketing strategies which can sometimes mislead the consumer. H&M has been offering a “Conscious” collection for several years now which aims to be ethical, yet the brand refuses control from higher authorities, and is regularly involved in environmental or social scandals.
The same goes for collaborations with big names in fashion design (Margiela, Lanvin, Versace, etc.) which remain based on the usual “quality” of H&M.
H&M, for Hennes & Mauritz , is a Swedish company founded in 1947. Its success began in the 2000s, when the “fast-fashion” model triumphed with omnipresent marketing.
Since 2006, online sales have allowed H&M to grow even further, now establishing itself on every continent on the planet through a staggering number of 3,900 stores. Having become the symbol of mass consumption and cheap fashion, H&M is today one of the main textile behemoths .
H&M offers absolutely everything: clothes, accessories, shoes... and in all styles ranging from Dark/Rock to Casual chic. There you will find the vast majority of the season's "trendy" pieces at a very low price, copied from the collections of major designers or directly from collaborations with them.
This “fast-fashion” model is based on just-in-time production, allowing consumers to stay as close as possible to the trends .
