You can find interesting things at Gap, especially on cotton pieces like t-shirts, chinos, sweatshirts and shirts.
The brand competes with H&M in terms of positioning and offers fairly similar quality, perhaps a little better on certain pieces, while remaining at the bottom of the entry-level.
Gap has been criticized numerous times over ethical issues related to the situation of workers manufacturing its clothing, and has even been found guilty of using child labor in India, involuntarily and through subcontractors.
Like many fast fashion brands, Gap also had its clothes manufactured in Bangladesh, and was one of the large groups singled out when a collapse killed more than 1,100 people.
During this accident, controversy arose around Gap, which was one of the factory's supposed customers. The group did not subcontract its production to this building but decided to participate in the victims' compensation fund anyway.
The very famous fast fashion brand Gap was founded in 1969 in San Francisco by the Fisher couple.
It was because Daniel and Doris Fisher were having difficulty obtaining jeans with fitted cuts (for the time) that the idea of founding their own store came about. In 1969, the brand sold vinyl records and Levi's jeans, so it aimed directly at American youth .
In 1973, the brand had already done so well that it already had 25 stores across the United States. It was a year later that Gap moved from distributor status to that of a full-fledged brand.
Priding itself on a somewhat chic image in the 1990s, the brand expanded more and more and ended up encountering difficulties in the 2000s, which cost it its place as a world leader in the clothing market.
Now relaunched, Gap remains number one in the United States and is still in 3rd position among clothing and accessories groups in the world with its 5 branches, including Banana Republic, a more mid-range label, and Old Navy, a luxury label. 'entry level.
The group's presence in France, however, still remains fairly anecdotal; the French will however have heard a lot about it in 2013 during the Rana Plaza scandal.
