Our opinion
Regarding Denim clothing, the quality is there at Dao.
The canvases used, mostly selvedge, have a very interesting grain.
The finishes are completely correct: fly, chain stitch, rivets...
We will only regret the absence of double loops. But given the prices and French manufacturing,
the products are already very well positioned.
The brand does not hesitate to offer varied cuts and innovative materials, such as very successful linen denim.
The offer of made in France t-shirts in recycled cotton is also very relevant. On these pieces, however, opt for the simplest and most plain pieces.
Finally, we salute the brand's approach for its artisanal manufacturing, its transparency, its advice articles, and the complete information on its products.
The history of the brand DAO
Dao is a French brand founded in 2012 by Davy Dao.
His background focuses on denim clothing, made in his workshop and boutique in Nancy. You will also find t-shirts and accessories for men at Dao.
Dao is also an entrepreneurial adventure on a human scale led by its founder and his partner Romain Cottarel, who joined in 2017. The brand has developed through research, design, and clothing launches via crowdfunding.
The brand's website also offers editorial content to provide information on the benefits of its materials, advice on clothing care, and awareness of ethics.
You will find DAO clothing on its own e-shop as well as in its boutique in Nancy.
