In decline since 2013 , the brand is seeking to reposition itself in the world of luxury men's ready-to-wear. This “rock” identity has been smoothed out in favor of a softer, purer and more chic style.
The appearance of the Bill Tornade signature on the bottom of the shirts, and large on the sweatshirts, shows the new direction taken by the brand: to visually mark minds with identity clothing .
In short: “it was better before”.
Update: Bill Tornade ceased activity in 2020.
Bill Tornade was founded in 1977 by two brothers, José and Françis Ronez. The name refers to a cowboy from a Belgian comic strip.
The house has experienced very different stylistic periods. In recent years, the man Bill Tornade has turned very “rock”. The house has dressed artists such as Christophe Willem, Sébastien Tellier and Daft Punk.
In 2014, Sylvia Rielle took the reins of management to revitalize the brand and went so far as to completely redesign a new logo.
