Asket is a Swedish label founded in 2015 by August Bard Bringéus and Jakob Dworsky, whose offering is based around a simple concept: very simple and timeless basics, with great value for money, with great concern for ethics and transparency.
For each product, each manufacturer, weaver, spinner and even raw material producer is traced and presented. Or almost: in rare cases where the information is not yet available for the brand, it is noted that the search for traceability is underway for some more production details, such as the origin of the raw material, a button, a ribbing...
The brand produces all kinds of basics, from boxers to t-shirts, including hoodies and cashmere sweaters, in sober, unadorned colors.
The brand aims to dress a large number of body types: three length variations for each top (short, standard and long) are offered for each of the classic sizes (from S to XL). Trousers benefit from a similar system.
PS: The brand is often confused by our readers with "Arket" with an "R", which is a subsidiary of the H&M group having launched a fairly similar concept of premium basics.