Specializing in the design of leather jackets, the label positions itself in a universe halfway between rock style and designer destroy: torn denim, patinated suede bombers or even “loose” knits.
More focused on the mid-range , the brand offers perfectos from 400 euros and pants between 100 and 200 euros. Renowned for the overall quality of its leathers, it constitutes an excellent option for discovering this very particular world, which quickly becomes a source of significant expenses.
The brand's other pieces may be interesting but do not enjoy as wide recognition and face fierce competition.
AllSaints therefore remains a brand to recommend for jackets and other leather accessories , but finds its main limitation in its desire to constantly expand its range to new, less controlled products and its need to maintain expensive advertising campaigns.
AllSaints was founded in 1994 by Stuart Trevor and Kait Bolongaro, two British designers passionate about leather jackets and the world of rock. In 1997, the brand truly established itself with the opening of the first brick-and-mortar store in London.
From 2004, it was present in 10 stores in the United Kingdom and its takeover by a large financial group allowed it to develop rapidly abroad. It then established itself in the United States, France and Asia.
After a period of economic difficulty at the beginning of the 2000s, the brand regained its momentum at the turn of the 2010s and benefited from new commercial and media interest.
Today, AllSaints employs more than 2,500 employees in more than 100 stores around the world.
