Two care methods

There are two main approaches to caring for your jeans:

Machine washing: This is the simplest and most convenient method. On dark jeans (raw or black), this method will result in a more uniform fade over time.

Hand washing: gentler, hand-washing jeans allows for a more pronounced patina to develop over time, with more contrasting light and dark areas.

In both cases, there’s no need to wash your jeans after every wear: air them out instead, and wash them only when they really need it.

Machine washing: step-by-step guide

If you choose to machine wash, follow these steps:

Turn the jeans inside out before washing: this is important to better preserve the color and minimize the risk of vertical white lines appearing, which can form when the fabric rubs too directly against the drum.

Fasten the button and fly so the jeans retain their shape better during the cycle.

Wash them alone or with similarly colored clothes.

Run a 30°C cycle with minimal spin.

Use regular laundry detergent.

Hand washing: step-by-step guide

To wash by hand, follow these steps:

Fill a basin or bathtub with cold or lukewarm water.

Add a small amount of detergent, then submerge the jeans in the water.

Let them soak for a few minutes.

Gently scrub areas that need it, such as the inside of the waistband or the lower legs.

Then rinse with clean, cold water until all the detergent is gone.

Gently squeeze out the water without wringing the jeans excessively.

Drying

After washing, let your jeans air dry.

You can hang them by the waistband or lay them flat to dry if you prefer. In any case, avoid the dryer: it can cause the fabric to shrink, leave marks, and accelerate wear and tear.

Also avoid drying them in direct sunlight to prevent color fading.

Color bleeding in raw denim

Raw denim (dark blue) is dyed with indigo, a pigment that isn’t fully set into the cotton fibers. As a result, it will bleed, especially at first. Be careful when you first wear and wash them: for example, avoid pairing them with white or very light-colored items.

If you notice blue stains on a garment, act quickly and wash the item: a machine wash with regular detergent is usually enough to remove the stains. If necessary, you can gently rub the area with a small amount of detergent before washing for spot cleaning.

For stains on shoes, clean them as well. For white sneakers, a cleaning product (such as Jason Markk) is appropriate. For suede leather shoes, use a specialized soap such as Omnidaim by Saphir.

Fading of raw denim

Raw denim changes over time: it lightens and develops a patina; this is a normal phenomenon that is part of its life cycle.

Light blue jeans (bleach or stonewash) do not bleed because they are not as saturated with indigo as raw denim. White or black jeans do not bleed either because they are not dyed with indigo.