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Présentation de notre capsule Americana homme

Presentation of our Americana men’s capsule

Pourquoi le velours français n’a pas dit son dernier mot

Why French corduroy has not said its last word

Toutes mes ambitions pour 2023 - bilan 2022 (partie 4)

All my ambitions for 2023 - 2022 review (part 4)

La rentrée, on repense les fondamentaux - bilan 2022 (partie 3)

Back to school, we rethink the fundamentals - 2022 review (part 3)

L'été où tout a basculé - bilan 2022 (partie 2)

The summer when everything changed - 2022 review (part 2)

Une année de montagnes russes - bilan 2022 (partie 1)

A roller coaster year - 2022 review (part 1)

On vous présente notre collection ultra-limitée de sneakers en cuir upcyclé

We present to you our ultra-limited collection of upcycled leather sneakers

Voilà pourquoi nous devons augmenter nos prix - par Benoît

This is why we need to raise our prices - by Benoît

Mes 2 bonnes résolutions vestimentaires pour 2023 - Yann

My 2 good clothing resolutions for 2023 - Yann

Mes 5 bonnes résolutions vestimentaires pour 2023 - Nawal

My 5 good clothing resolutions for 2023 - Nawal

Trouvez le bon bonnet pour votre tête

Find the right hat for your head

Du burn-out à la voie du bonheur, le récit de Geoffrey, co-fondateur de BonneGueule (Podcast)

From burn-out to the path to happiness, the story of Geoffrey, co-founder of BonneGueule (Podcast)

Présentation de notre grande collection d’hiver : “Pour l’Amour de l’Architexture”

Presentation of our large winter collection: “For the Love of Architecture”

Mon idée du sac à dos idéal : entre techwear et artisanat français

My idea of ​​the ideal backpack: between techwear and French craftsmanship

5 tips from Paul Binam to take your style further

Pourquoi votre jean se déchire-t-il à l’entrejambe ?

Why are your jeans tearing at the crotch?

Notre veste workwear en laine italienne

Our Italian wool workwear jacket

Benoît vous présente notre nouveau manteau à épaules raglan

Benoît presents our new raglan shoulder coat

Benoît vous présente notre manteau "Chilometro Zero"

Benoît presents our “Chilometro Zero” coat to you

L'histoire du motif chevron

The history of the chevron pattern

Les secrets de style de « Breaking Bad » et « Better Call Saul » racontés par leur costumière - Bobine

The style secrets of “Breaking Bad” and “Better Call Saul” told by their costume designer - Reel

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A men's fashion brand that is community-driven, hedonistic, and responsible. A media platform developed by enthusiasts of fine materials and exceptional craftsmanship.

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