At BonneGueule, we are convinced of the importance of community, of our community, which is an integral part of our history. I had already mentioned this subject in my video on DNVBs .
In this one I will explain to you precisely everything that a community brings in terms of advantages and risks, how we address it, how we build loyalty, how we make it grow.
And I'll give you three examples of brands whose community management inspires me: Rapha, Café Joyeux, Picture.
In this video, I am wearing the BonneGueule turtleneck sweater. merino/cashmere.
Want to listen to this video as a podcast? It's possible on Soundcloud, Apple podcast, Podcast addict etc.
