Relatively preppy , the brand produces cashmere knits – crew neck, V-neck, vest, hoodie, scarves but also some joggers in winter – available in many colors.
The brand has built a “luxury” image, and in fact these are products that have a good reputation in terms of quality.
We could criticize prices that are a little too high due to the notoriety, the positioning of the brand, and the place of manufacture (China).
Nevertheless, the company sells rather well on seasonal pieces , and certain pieces with a more assertive design such as cashmere sweatpants – at intermediate prices compared to mid-range brands – are of real interest1.
Leaving little doubt about the name of its founder, Eric Bompard, a former IT executive, launched his brand of cashmere knitwear for men and women in 1984.
After traveling to Asia and witnessing the harvesting stages of this unique wool, he had the idea of making his sweaters on site, in the Gobi desert in Inner Mongolia. It thus benefits from the geographical proximity between harvesting and production locations as well as the low cost of Chinese labor.
In 1984, the brand's first boutique opened in Neuilly-sur-Seine, breaking the prices charged at the time in France due to the Scottish monopoly. Building on its success, Eric Bompard signed an exclusive contract with its supplier, Erdos, who would later invest in the company's capital.
In 2004, the company also innovated by being one of the first luxury PAP boutiques to offer a website. In 2007, Bompard opened a boutique on the Champs-Élysées.
Currently, the brand has 36 stores in France, 12 abroad and a turnover of 80 million euros. Since 2003, the brand has also sponsored an international figure skating competition in its name, the Bompard trophy.
